Free Resources

Start your educational journey with my free financial resources. Simplified guidance for managing the money in your wellness business.

Self-Paced Courses

Practical financial education & tools that you can implement immediately, at your own pace, on your own schedule, and without breaking the bank.

Read the blog to help lift the financial fog...

profit and loss sign

#10: Understanding Your Profit and Loss Statement

October 27, 2026•3 min read

This blog post is all about one of the most crucial financial tools at your disposal: the Profit and Loss (P&L) statement. Understanding your P&L is key to keeping your business healthy and thriving.

What is a Profit and Loss Statement?

A Profit and Loss statement, also known as an income statement, outlines your income and expenses over a specific period. It’s a straightforward calculation: income minus expenses equals net profit or net loss.

Components of a Profit and Loss Statement

Gross Revenue (Top Line): This is the total income from sales of products or services before any expenses are deducted.

Cost of Goods Sold (COGS): These are expenses directly tied to the production of goods or services, such as supplies and labor.

Gross Profit: Gross revenue minus COGS. This figure represents the profit before operating expenses are deducted.

Operating Expenses: These include all other expenses necessary to run your business, such as rent, utilities, and salaries.

Net Operating Profit or Loss: This is gross profit minus operating expenses.

Other Income and Expenses: These are non-operational items like bank interest or miscellaneous income.

Net Total Profit or Loss (Bottom Line): This is the final figure, indicating the overall profitability of your business.

Why It Matters

Monitoring your P&L regularly helps you understand the financial health of your business. It’s crucial to evaluate your numbers monthly to ensure profitability and identify areas for improvement. You can track your revenue (total income) over a span of time to see how much you’re growing. This can be really helpful to understand revenue trends in your business. If you’re a chiropractor, you might see a trend down when a lot of patients are out of town throughout the summer on vacation. Or you might see a trend up in the new year when everyone is in ‘get healthy’ mode. The goal is to pay attention and recognize patterns in your business so that you can make better business decisions and plans.

Setting Profit Margin Goals

First, what is profit margin? It’s a ratio of what total profit is compared with revenue. You divide profit into revenue which gives you a percentage (%).

Establishing a profit margin goal gamifies the process and keeps you motivated. For S-corporations, a 20% profit margin is ideal, while LLCs should aim for at least 40% and up. This ensures you have enough profit to reinvest in your business, pay yourself, and cover taxes. Do you have a profit margin goal in mind? 👀

Common Misconceptions

Many business owners confuse net profit with the cash available in their bank account. Remember, draws or loan principal payments don’t appear as expenses on your P&L but are reflected in your balance sheet.

Take Action

Regularly analyzing your P&L empowers you to make informed decisions and adjust strategies as needed. Communicate with your bookkeeper or tax professional to interpret your reports and understand your financial health better.

Be sure to check out next month’s blog post where I’ll dive into balance sheets! 😊

Disclaimer: This content is for educational and informational purposes only. Please consult with an accounting professional for direct advice based on your specific business situation.

profitandlossfinancialstatementrevenuenetprofitexpenses
Back to Blog

What My Clients Have to Say:

My clients are at the heart of everything I do. In my bookkeeping business (Leading Ledger Bookkeeping) and with Financially Adjusted, my goal is to help Chiropractors & Wellness Practitioners understand their business finances better and gain control of their money. It's no fun being in the dark with finances. I'd be honored to help you get financially adjusted!

Dr. Josh H.

Leslie is truly amazing! She is responsive, professional, and provides personalized services that went above and beyond our expectations over the last year+. We have had several bookkeepers for our business in the past and Leslie is by far the BEST we have ever worked with! I highly, highly recommend her bookkeeping services!

Dr. Stacie B.

Leslie is THE BEST! She has made looking at my business financials so easy. She is quick to respond and has exceeded all expectations! I couldn't imagine running my business without her. I highly, highly recommend her for all your bookkeeping needs.

Jen M.

I have been thoroughly impressed by Leslie's professionalism, her commitment to being on top of things, and her knowledge of how best to address my small business's bookkeeping needs. She is a delight to work with and when having my taxes done this year, the accountant was ranting and raving about how well organized everything was. I highly recommend her services.

Dr. Tracey C.

She really has helped me manage my business in a way that gives me confidence as I grow and plan for the future. Highly recommend!

© 2026 Financially Adjusted - All Rights Reserved.